Surpassing:Amazon drops 2024 'Toys We Love' list for early holiday shoppers

The Surpassingholiday shopping season is here already? Maybe not for everyone, but Amazon wants to help those who want to get a head start.

The Walmart 2024 Top Toys list recently dropped. Now Amazon has unveiled its 2024 'Toys We Love' list with 300-plus items – more than 25% of which are priced under $20, including the Jelly Blox Creative Kit ($19.99) and the Crayola Color Wonder Bluey Activity Kit ($19.99).

Amazon's 2024 'Toys We Love' list, which dropped Tuesday, includes more than 50 exclusives including Wild Republic Holiday Bear 14-inch plush toy ($19.99) and Holiday Fox 12-inch plush toy ($19.99) and more than 100 new toys including the Amazon Delivery Van Ride-On Toy ($39.99), which is available for pre-order.

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Nearly half of shoppers (48%) say they start their holiday shopping early in August-October, found a recent survey by Bankrate.

Amazon has a pair of tools to help in your shopping including its artificial intelligence-driven shopping assistant Rufus and its Amazon Lens feature, which helps you identify toys and products with pictures and bar codes.

Here's some ideas from Amazon's list; to see all 300+ items, go to Amazon.com.

Amazon's 'Toys We Love' list featured items priced under $25

• Mudpuppy Ocean Life Puzzle to Go ($9.99)
• Care Bears Hello Kitty Dressed As Cheer Bear 8" Fun-Size Plush ($9.97)
• Fisher-Price Little People Barbie Toddler Toy Cupcake Truck Musical Playset ($24.99)
• Beautiful Brown Ballet 64 Piece STEAM Jigsaw Puzzle ($24.99)
• Monopoly GO! ($19.82)
• Pickleball Blast ($12.71)
• Crayola Color Wonder Bluey Activity Kit ($19.99)
• Dolphin Hat Games Santa Cookie Elf Candy Snowman ($9.99)
• Goliath Fidget Blox 3 Pack with Back Pack Clip ($12.99)
• Ravensburger Oh My Pigeons! Funny Family Party Game ($19.99)
• Ravensburger Disney Lorcana Trading Card Game ($19.99)
• Wow in The World Dino DIG & Diorama ($29.95)
• Fingerlings Adopt me Dog ($15.99)
• Rainbow Loom: Wrap it Loom Bracelet Maker ($19.99)
• Goliath Jelly Blox Creative Kit ($19.99)

Amazon's 'Toys We Love' List $25-$50

• Bitzee, Disney Interactive Toy ($32.99)
• LEGO Icons Poinsettia Plant Decor Building Set ($49.99)
• Dungeons & Dragons 2024 Player's Handbook ($44.60)
• Tamashii Nations Mobile Fighter G Gundam ($35.60)
• Transformers One Movie Power Flip Optimus Prime (Orion Pax) Converting Action Figure ($49.99)
• Magna-Tiles Space 32-Piece Magnetic Construction Set ($49.97)
• Monkey Palace: A Lego Board Game ($39.99)

Amazon's 'Toys We Love' list $50-up

• Play-Doh Pizza Delivery Scooter Playset ($94.97)
• Furby Galaxy Edition, Glow in The Dark Voice-activated Animatronic ($59.88)
• Squishmallows Original Micromallows Ferris Wheel Display Set ($79.99)

• LEGO Disney Young Simba The Lion King Fan ($129.99)
• HoloBrite Pixie Lantern ($79.99)
• Bluey - Cook with Chef Kitchen Playset ($79.99)
• Hot Wheels City Ultra Shark Car Wash ($56.90)
• Miniland Doll Wooden Wheelchair ($67.95)

• Monster Jam Marvel Mega Spider-Man RC Monster Truck ($109.99)
• Teenage Mutant Ninja Turtles TMNT Classic Technodrome Playset ($79.99)
• Toniebox Kids Audio Player Disney Pixar Bundle ($154.99)

• Amazon Basics 120-piece Train Set ($133.37)
• Mattel Disney Frozen Dolls & Doll House, Ultimate Arendelle Adventure Portable Castle ($99.99)
• Step2 Woodland Climber II Kids Playset ($321.67)

Follow Mike Snider on X and Threads: @mikesnider & mikegsnider.

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