Current:Home > FinanceRobert Brown|'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean -Wealth Evolution Experts
Robert Brown|'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
FinLogic FinLogic Quantitative Think Tank Center View
Date:2025-04-06 20:55:37
In just a few weeks,Robert Brown the highly anticipated second season of Korean television series "Squid Game" will premiere on Netflix. In conjunction with the hype, language-learning app Duolingo is partnering with the streaming service on a new, interactive campaign.
Duolingo and Netflix announced the launch of their "Learn Korean or Else" campaign on Tuesday. The campaign, which combines Duolingo's silly approach to learning new languages, and the high-stakes nature of "Squid Game," encourages fans to learn Korean ahead of the season two premiere of the series on Dec. 26.
Duolingo Chief Marketing Officer Manu Orssaud said in a news release that the campaign comes after the platform saw a 40% increase in users learning Korean after the release of the first season of "Squid Game" in 2021.
Additionally, about 13% of hours watching Netflix in the U.S. last year was on non-English titles, with Korean, Spanish and Japanese stories attracting the largest audiences, Netflix Vice President of Partner & Brand Marketing Magno Herran said in a news release.
"We discovered there were a lot of shared traits between Duo the Owl and the Pink Guards − both very determined and menacing. So we made it official and gave Duo a Pink Guard uniform and ultimately created something we know fans will love and talk about, cheering A-ssa! in celebration," Herran added.
Holiday deals:Shop this season’s top products and sales curated by our editors.
Campaign features new games, videos and music
A new, limited-edition TikTok filter has been released as part of the campaign, inspired by the game Red Light, Green Light in "Squid Game." Users test their Korean language skills with voice-activated challenges to beat the game. TikTok users do not need to be a registered Duolingo member to utilize the filter.
Netflix's music lab also created a new Korean pop remix of the original, ominous song, "Pink Soldiers." The song is called "Korean or Get Eaten" and the lyrics are performed in both English and Korean. The song will be available for streaming on Spotify at 10 a.m. ET on Wednesday.
A large portion of the "Learn Korean or Else" campaign involves advertising. Duo the Owl dressed as a Pink Guard will be displayed in advertisements on Netflix's ad-supported platform and billboards in Los Angeles and New York City, a news release said.
This is not the first time Duolingo has partnered with a streaming service to promote language learning. Last year, Duolingo and Crunchyroll, an anime streaming service, launched a campaign to promote learning Japanese through fan-favorite anime shows like "Naruto" and "Dragon Ball Z."
Is Duolingo free?
Yes, signing up for Duolingo is free. The platform also offers a paid version called Super Duolingo, which includes no ads, personalized lessons and other features.
What is the release day of 'Squid Game' Season 2?
Season 2 of "Squid Game" releases on Netflix on Thursday, Dec. 26.
Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at [email protected].
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
veryGood! (25)
Related
- Moving abroad can be expensive: These 5 countries will 'pay' you to move there
- It’s a tough time for college presidents, but Tania Tetlow thrives as a trailblazer at Fordham
- The Daily Money: DJT stock hits new low
- Mississippi wildlife officer and K-9 receive medal for finding 3 missing children
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- As football starts, carrier fee dispute pits ESPN vs. DirecTV: What it could mean for fans
- Cheerleader drops sexual harassment lawsuit against Northwestern University
- Wisconsin sheriff investigating homicide at aging maximum security prison
- Bodycam footage shows high
- Paralympic Games opening ceremony starts the final chapter on a long summer of sport in Paris
Ranking
- Former Danish minister for Greenland discusses Trump's push to acquire island
- Bowl projections: Preseason picks for who will make the 12-team College Football Playoff
- Peloton's former billionaire CEO says he 'lost all my money' when he left exercise company
- Simone Biles Poses With All 11 of Her Olympic Medals in Winning Photos
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- Caitlin Clark's next game: Indiana Fever vs. Connecticut Sun on Wednesday
- 'Yellowstone' First Look Week: Jamie Dutton doubles down on family duplicity (photos)
- Bachelor Nation’s Justin Glaze and Susie Evans Break Up After 7 Months Confirming Romance
Recommendation
Taylor Swift makes surprise visit to Kansas City children’s hospital
Brittany Cartwright files to divorce Jax Taylor after 5 years of marriage
Lil Rod breaks silence on lawsuit against Sean 'Diddy' Combs: 'I'm being punished'
Lionel Messi is back, training with Inter Miami. When will he return to competition?
The Super Bowl could end in a 'three
Los Angeles authorities searching for children taken by parents during supervised visit
Family of Grand Canyon flash flood victim raises funds for search team: 'Profoundly grateful'
Video shows long-tailed shark struggling to get back into the ocean at NYC beach