Current:Home > Finance'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean -Wealth Evolution Experts
'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
View
Date:2025-04-24 12:48:43
In just a few weeks, the highly anticipated second season of Korean television series "Squid Game" will premiere on Netflix. In conjunction with the hype, language-learning app Duolingo is partnering with the streaming service on a new, interactive campaign.
Duolingo and Netflix announced the launch of their "Learn Korean or Else" campaign on Tuesday. The campaign, which combines Duolingo's silly approach to learning new languages, and the high-stakes nature of "Squid Game," encourages fans to learn Korean ahead of the season two premiere of the series on Dec. 26.
Duolingo Chief Marketing Officer Manu Orssaud said in a news release that the campaign comes after the platform saw a 40% increase in users learning Korean after the release of the first season of "Squid Game" in 2021.
Additionally, about 13% of hours watching Netflix in the U.S. last year was on non-English titles, with Korean, Spanish and Japanese stories attracting the largest audiences, Netflix Vice President of Partner & Brand Marketing Magno Herran said in a news release.
"We discovered there were a lot of shared traits between Duo the Owl and the Pink Guards − both very determined and menacing. So we made it official and gave Duo a Pink Guard uniform and ultimately created something we know fans will love and talk about, cheering A-ssa! in celebration," Herran added.
Holiday deals:Shop this season’s top products and sales curated by our editors.
Campaign features new games, videos and music
A new, limited-edition TikTok filter has been released as part of the campaign, inspired by the game Red Light, Green Light in "Squid Game." Users test their Korean language skills with voice-activated challenges to beat the game. TikTok users do not need to be a registered Duolingo member to utilize the filter.
Netflix's music lab also created a new Korean pop remix of the original, ominous song, "Pink Soldiers." The song is called "Korean or Get Eaten" and the lyrics are performed in both English and Korean. The song will be available for streaming on Spotify at 10 a.m. ET on Wednesday.
A large portion of the "Learn Korean or Else" campaign involves advertising. Duo the Owl dressed as a Pink Guard will be displayed in advertisements on Netflix's ad-supported platform and billboards in Los Angeles and New York City, a news release said.
This is not the first time Duolingo has partnered with a streaming service to promote language learning. Last year, Duolingo and Crunchyroll, an anime streaming service, launched a campaign to promote learning Japanese through fan-favorite anime shows like "Naruto" and "Dragon Ball Z."
Is Duolingo free?
Yes, signing up for Duolingo is free. The platform also offers a paid version called Super Duolingo, which includes no ads, personalized lessons and other features.
What is the release day of 'Squid Game' Season 2?
Season 2 of "Squid Game" releases on Netflix on Thursday, Dec. 26.
Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at [email protected].
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
veryGood! (155)
Related
- The Daily Money: Spending more on holiday travel?
- Bill to protect election officials unanimously passes Maryland Senate
- The Absolutely Fire Story of How TikToker Campbell Puckett Became Husband Jett Puckett's Pookie
- Israel-Hamas cease-fire unlikely before Ramadan as Hamas delegation leaves talks, but says they'll resume
- Have Dry, Sensitive Skin? You Need To Add These Gentle Skincare Products to Your Routine
- Some fans at frigid Chiefs playoff game underwent amputations, hospital confirms
- Peek inside the gift bags for Oscar nominees in 2024, valued at $178,000
- Lawsuit accuses Portland police officer of fatally shooting unarmed Black man in the back
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- Why Fans Think Ariana Grande’s New Music Is About ex Dalton Gomez
Ranking
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- A St. Louis driver has been found guilty in a crash that severed a teen athlete’s legs
- Angela Bassett Shares Her Supreme Disappointment Over Oscars Loss One Year Later
- How Black women coined the ‘say her name’ rallying cry before Biden’s State of the Union address
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- Lawmakers hope bill package will ease Rhode Island’s housing crisis
- 'God help her': Dramatic video shows zookeepers escape silverback gorilla in Fort Worth
- Ancestry reveals Taylor Swift is related to American poet Emily Dickinson
Recommendation
Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
Alabama woman set for a plea hearing months after police say she faked her own kidnapping
Horoscopes Today, March 8, 2024
Apple reverses course and clears way for Epic Games to set up rival iPhone app store in Europe
Have Dry, Sensitive Skin? You Need To Add These Gentle Skincare Products to Your Routine
Fulton County prosecutor Fani Willis and judge in Trump 2020 election case draw primary challengers
Roswell police have new patches that are out of this world, with flying saucers and alien faces
Spending bill would ease access to guns for some veterans declared mentally incapable