TradeEdge-Nestle's Drumstick ice cream fails melt test, online scrutiny begins

Nestle’s Drumstick ice cream is TradeEdgetaking some serious heat online. Not enough to get the cone to melt, of course.

Social media users, particularly on TikTok, have been conducting science experiments with the frozen dairy dessert in recent weeks to prove that it “doesn’t melt.” 

Most of melt tests were conducted in response to a video posted by the brand in February that shows a young woman who is “studying” until her drumstick melts.  She holds a hand-held blowtorch to the cone, which leaves the cone seemingly unaffected. The video left many confused and concerned.

Drumstick’s video has amassed over 20 million views since it was posted, motivating others to see if they could replicate similar results. 

“I just saw another video where a guy left one of these out for 2 days & it still didn’t melt entirely, how is that a good thing??” Aimee Austin wrote under Drumstick’s video. 

USA TODAY has reached out to Nestle, the maker of Drumstick, for comment.

Here’s what we know. 

Cookies and cream Drumstick lasts 22 hours

Yash Bhure, one of many TikTokers who decided to check out the ice cream's melting point, chose to test a number of difference ice cream brands to see if they would completely melt after 24 hours. He reported that the Drumstick melted “for the most part,” but that it was still somewhat intact since it has some texture. 

Another user reported similar results in late March, saying that it had an “almost Cool Whip consistency” after leaving it in the sink for a while.

“It did get soft, but it definitely didn’t melt,” @thecollectiveminds concluded. 

The most widely viewed video, with a whopping 22.1 million views, shows a cookies and cream-flavored Drumstick sweating on a plate after 22 hours outside of the refrigerator.

“And just think … your kids are eating this. Heck, I was eating it," said the poster, who goes by Oliver. "But I will not eat it any longer. I will never eat these again.” 

Users in the comments expressed their aversion to the product after the results, writing: “The amount of chemicals to make that happen.” 

Others couldn’t believe more people didn’t know about how processed food was in the United States, writing: “Wait. People are surprised mainstream ‘ice cream’ isn’t made with whole ingredients?” 

“Hasn't this been explained a thousand times already,” another wrote.

Amya, one of many users chimed in to say that Drumstick has never advertised itself as ice cream. “If yall look at the packaging it wont say it’s ice cream, it says “frozen dessert.” And it’s been like this for a longggg time lolz.” 

Engineer debunks Drumstick claims, tired of all the 'fear mongering'

Savannah, a makeup artist and biomedical engineer, took to TikTok to address the claims made about Drumsticks, writing in the caption: “I cant sit back and watch people fear monger DRUMSTICKS AND ICE CREAM.” 

The reason why Drumsticks don’t melt, according to Savannah, is because of how the frozen dairy dessert is formulated. 

“Drumstick and like frozen desserts of that variety, they contain a little bit more of an ingredient, which is known as an emulsifier. And an emulsifier essentially allows you to mix two different phases together. So, oil and water don’t mix but if you add an emulsifier, they will,” she said. 

An emulsifier is a “substance that stabilizes an emulsion, in particular a food additive used to stabilize processed foods,” according to Oxford Languages Dictionary. 

The same can be said with fat and water, she said, explaining that an emulsifier is added so the frozen dairy dessert can keep its “structural integrity.” 

“So, it does not melt. It's probably in there so it doesn’t melt,” she concludes. 

Savannah’s point is echoed by The European Food Information Council, who write that emulsifiers are added to ice cream, or products like it “to promote a smoother texture and ensure the ice-cream does not melt rapidly after serving.”